Connected TV
PGAM Media powers smarter Connected TV advertising – we bridge premium streaming channels with performance-driven brands. By aligning top-tier ad inventory with sophisticated advertisers, we simplify campaigns, maximize ROI, and turn streaming audiences into measurable results.
Features to Highlight:
Access to premium CTV inventory.
High-impact ad formats, including dynamic creatives.
Advanced targeting based on first-party data.
Granular reporting to track campaign performance
Emphasis on environmental sustainability
Solving Key Challenges in Programmatic Advertising
Audience Addressability
Navigating a world without third-party cookies with future-proof, data-driven solutions.
Optimizing Media Buying
Reducing bid duplication and inefficiencies to maximize ROI.
Streamlining Operations
Simplifying campaign management to save time and resources.
Simplifying AdTech
Seamless solutions that enhance transparency and streamline operations
Why Choose Our CTV Inventory?
Best Price for Every Impression
- Our pricing model ensures you get the most efficient CPMs, helping you scale reach without overpaying.
- We use real-time data and machine learning to dynamically adjust bids, maximizing performance without wasted spend.
- Full visibility into performance and spend, with tools to fine-tune campaigns for maximum impact and ROI
Advanced Audience & Behavioral Targeting
- Demographic targeting: Age, gender, household income, education level
- Geo-targeting: Country, state, city, and ZIP code level
- Behavioral & interest-based targeting: Reach audiences based on content consumption patterns
Contextual & Content-Based Targeting
- Access premium OTT, CTV, AVOD & FAST inventory across leading streaming platforms
- Genre-based targeting: Sports, entertainment, news, lifestyle, and more
- Channel- and app-level targeting for more precise ad placement
- Dayparting strategies to maximize engagement during peak viewing hours
Transparent Supply Path Optimization (SPO)
- Direct publisher relationships for high-quality inventory
- Log-level transparency for better bid optimization
- Industry-leading fraud prevention (IAS, Human, DoubleVerify) to ensure brand safety
- Ad podding and competitive separation for enhanced user experience
Ad podding and competitive separation for enhanced user experience
- High ad completion rates & strong viewability metrics
- Incremental reach measurement for enhanced audience expansion
- Attribution tracking options to measure post-ad engagement, conversions, and foot traffic
Unlock Your Brands Potential
We don’t just strategize—we manage and optimize your marketing for long-term growth. Let’s get started