Publishers

PGAM Media’s SSP helps publishers maximize revenue across web, in-app, and CTV. With AI-powered traffic shaping, adaptive margin control, and first-party data integration, we optimize inventory and enhance monetization 

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SSP Features

Advanced yield optimization tools.
• Dynamic floor pricing powered by machine learning
• Traffic shaping algorithms that adapt to demand in real time
• Auto-optimization for viewability, engagement, and revenue goals
• Real-time A/B testing to identify top-performing demand partners
Real-time reporting dashboards.
• Transparent, self-serve dashboards with live metrics
• Customizable views for revenue, fill rate, and bid performance
• Daily/hourly breakdowns for granular insight
• Automated alerts for anomalies or performance dips
Header bidding technology
• Fully Prebid-compatible wrapper for client- or server-side setups
• Plug-and-play integration across web, mobile, and CTV
• Support for OpenRTB, custom adapters, and PMP demand
• Latency-optimized for faster page loads and better user experience
Support for multiple ad formats
• Seamless delivery of display, video, native, and rich media
• Outstream and in-banner video support for flexible monetization
• Custom player integrations for CTV and OTT environments
• Fully responsive and device-agnostic format support
Fraud prevention measures using AI
• Real-time bot filtering and IVT detection with industry partners
• Machine learning models trained on quality signals and behavioral patterns
• Ads.txt and sellers.json enforcement to reduce spoofing
• Integration with industry verification tools (e.g., Pixalate, HUMAN)
Tools for leveraging first-party data
• Onboarding and activation of first-party audience segments
• Deal ID creation and targeting based on contextual and behavioral insights
• Privacy-compliant enrichment and lookalike modeling
• Data-powered yield strategies tied to audience value

Key Features

Dynamic Floor Pricing
Our advanced algorithms analyze market trends and user behavior in real-time to set optimal floor prices, ensuring you capture the highest bids without losing impressions. Benefit from increased revenue, real-time adjustments, and enhanced bid competitiveness, all seamlessly integrated into your existing prebid setup.

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Traffic Shaping
By intelligently directing traffic to the most profitable demand sources, our solution ensures maximum revenue and efficient resource utilization. Benefit from improved fill rates, reduced latency, and enhanced user experiences, all seamlessly integrated into your existing ad operations.
Identity Integrations
Our solution seamlessly connects with leading identity providers to unify user data across platforms, ensuring consistent and accurate audience targeting. Even across cookieless traffic, we help maximize performance and drive more revenue by leveraging advanced identification techniques.
Seamless Integration
Our solution is designed to integrate smoothly with your existing ad tech stack, minimizing setup time and reducing technical overhead. By ensuring compatibility and ease of use, we enable you to quickly leverage our advanced capabilities, driving enhanced performance and increased revenue without disruption to your current operations.

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Revenue Growth
By leveraging advanced analytics and machine learning, we optimize every aspect of your ad inventory, ensuring you achieve the highest possible returns. Benefit from improved fill rates, strategic pricing adjustments, and targeted demand partnerships, all designed to drive substantial revenue growth with efficiency and precision.