- April 29, 2025London, UK – April 29, 2025 – Cedara, the Carbon Intelligence Platform, and PGAM Media, a unified supply- and demand-side…
- April 17, 2025In today's fragmented media landscape, capturing the attention of high-intent audiences requires a strategic blend of storytelling and immediacy. By…
- April 17, 2025As third-party cookies phase out and privacy regulations tighten, the advertising world is pivoting to what’s always been the most…
- April 17, 2025Connected TV (CTV) has become one of the fastest-growing channels in digital advertising—but measuring its performance has long been a…
- April 17, 2025The way we watch television has changed—and so has the way advertisers reach their audiences. As Connected TV (CTV) viewership…
- April 17, 2025In the post-cookie era of digital advertising, Connected TV (CTV) is emerging as one of the most privacy-resilient and performance-driven…
- April 17, 2025As Connected TV (CTV) continues to dominate the streaming landscape, advertisers are turning to artificial intelligence (AI) and machine learning…
- April 17, 2025The Rise of Cord-Cutters and CTV Adoption Rates (2024 Stats) The shift in consumer behavior from traditional linear television to…
March 7, 2023The Increasing Use of Programmatic Advertising for Video In recent years, programmatic advertising has become an increasingly popular way for…
February 27, 2023Programmatic advertising has become an essential component of digital marketing, and as its use continues to grow, so does the…