The Increasing Use of Programmatic Advertising for Video

The Increasing Use of Programmatic Advertising for Video In recent years, programmatic advertising has become an increasingly popular way for brands and advertisers to buy and sell ad inventory. This trend is not limited to display ads, but is also expanding to video advertising. Programmatic video advertising refers to the use of technology to automate […]

How Machine Learning is Revolutionizing Programmatic Advertising

Programmatic advertising has become an essential component of digital marketing, and as its use continues to grow, so does the importance of using machine learning to optimize ad campaigns and maximize revenue. Machine learning algorithms can analyze large amounts of data and make real-time adjustments to ad targeting and delivery, ensuring that your ads are […]

Direct vs Programmatic Buying

Video advertising has become an essential part of any brand’s marketing strategy. However, with so many options available, it can be challenging to decide which advertising approach is best for your business. Two of the most popular methods for video advertising are direct advertising and programmatic advertising. Direct advertising refers to purchasing ad inventory directly […]

The Growth of Connected TV and Over-the-Top Advertising

As the world of entertainment and advertising continue to shift, more consumers are turning to streaming services to watch their favorite TV shows and movies. This trend has resulted in the growth of connected TV (CTV) and over-the-top (OTT) advertising. This blog post will discuss the implications of this shift and what it means for […]

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