Event-driven CTV consistently outperforms baseline supply by delivering stronger attention, higher completion stability, and more predictable outcomes. Learn why premium moments like sports and long-form streaming drive better performance and how PGAM’s attention framework strengthens CTV results for 2026.
Read moreHealthcare CAC is rising and legacy performance signals are weakening. Learn why attention is now the most predictive indicator of efficiency during Marketplace and Medicare Advantage cycles—and how PGAM helps stabilize performance when competition spikes.
Read moreRetail CPMs are entering the pre-surge window, and the next ten days will determine whether Black Friday spend becomes efficient scale or inefficient inflation. As auction pressure builds between November 20 and November 27, legacy performance signals start to collapse…
Read moreHoliday CPMs are up as much as 66%. Learn how programmatic buyers are winning the attention arms race with smarter cross-channel strategies this Q4.
Read morePolitical ad budgets are set to exceed $13 billion in 2026. Discover how top programmatic teams are protecting CPM efficiency and maintaining performance with attention-based optimization.
Read moreLondon, UK – April 29, 2025 – Cedara, the Carbon Intelligence Platform, and PGAM Media, a unified supply- and demand-side platform powering data-driven, AI-optimized programmatic advertising across Web and Connected TV (CTV), today announced a partnership aimed at promoting sustainability…
Read moreIn today's fragmented media landscape, capturing the attention of high-intent audiences requires a strategic blend of storytelling and immediacy. By integrating Connected TV (CTV) and in-app advertising, brands can create cohesive campaigns that resonate across devices, leading to increased engagement…
Read moreAs third-party cookies phase out and privacy regulations tighten, the advertising world is pivoting to what’s always been the most valuable asset—first-party data. Nowhere is this shift more impactful than in Connected TV (CTV), where traditional web-based tracking tools don’t…
Read moreConnected TV (CTV) has become one of the fastest-growing channels in digital advertising—but measuring its performance has long been a challenge. Unlike traditional display or search ads, where clicks and conversions are directly tracked, CTV operates in a different environment:…
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