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  • CTV and In-App: The Perfect Match for High-Intent Audiences

    In today's fragmented media landscape, capturing the attention of high-intent audiences requires a strategic blend of storytelling and immediacy. By integrating Connected TV (CTV) and in-app advertising, brands can create cohesive campaigns that resonate across devices, leading to increased engagement…

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  • The Role of First-Party Data in CTV Advertising Success

    As third-party cookies phase out and privacy regulations tighten, the advertising world is pivoting to what’s always been the most valuable asset—first-party data. Nowhere is this shift more impactful than in Connected TV (CTV), where traditional web-based tracking tools don’t…

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  • Maximizing ROI in CTV: PGAM’s AI-Driven Attribution Models

    Connected TV (CTV) has become one of the fastest-growing channels in digital advertising—but measuring its performance has long been a challenge. Unlike traditional display or search ads, where clicks and conversions are directly tracked, CTV operates in a different environment:…

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  • CTV vs. Linear TV: Why Advertisers Are Shifting Budgets to Streaming

    The way we watch television has changed—and so has the way advertisers reach their audiences. As Connected TV (CTV) viewership continues to rise, advertisers are increasingly reallocating budgets away from traditional linear TV and toward streaming platforms. It’s not just…

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  • Privacy-First Advertising: Navigating CTV Targeting Without Cookies

    In the post-cookie era of digital advertising, Connected TV (CTV) is emerging as one of the most privacy-resilient and performance-driven environments. As third-party cookies are phased out from browsers and regulatory pressure grows around data usage, advertisers are being forced…

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  • AI in Advertising: How Machine Learning is Transforming Connected TV

    As Connected TV (CTV) continues to dominate the streaming landscape, advertisers are turning to artificial intelligence (AI) and machine learning to drive smarter, more effective campaigns. What was once a passive, one-size-fits-all medium is now a dynamic, data-driven platform where…

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  • The Increasing Use of Programmatic Advertising for Video

    The Increasing Use of Programmatic Advertising for Video In recent years, programmatic advertising has become an increasingly popular way for brands and advertisers to buy and sell ad inventory. This trend is not limited to display ads, but is also…

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  • How Machine Learning is Revolutionizing Programmatic Advertising

    Programmatic advertising has become an essential component of digital marketing, and as its use continues to grow, so does the importance of using machine learning to optimize ad campaigns and maximize revenue. Machine learning algorithms can analyze large amounts of…

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