London, UK – April 29, 2025 – Cedara, the Carbon Intelligence Platform, and PGAM Media, a unified supply- and demand-side platform powering data-driven, AI-optimized programmatic advertising across Web and Connected TV (CTV), today announced a partnership aimed at promoting sustainability…
Read moreIn today's fragmented media landscape, capturing the attention of high-intent audiences requires a strategic blend of storytelling and immediacy. By integrating Connected TV (CTV) and in-app advertising, brands can create cohesive campaigns that resonate across devices, leading to increased engagement…
Read moreAs third-party cookies phase out and privacy regulations tighten, the advertising world is pivoting to what’s always been the most valuable asset—first-party data. Nowhere is this shift more impactful than in Connected TV (CTV), where traditional web-based tracking tools don’t…
Read moreConnected TV (CTV) has become one of the fastest-growing channels in digital advertising—but measuring its performance has long been a challenge. Unlike traditional display or search ads, where clicks and conversions are directly tracked, CTV operates in a different environment:…
Read moreThe way we watch television has changed—and so has the way advertisers reach their audiences. As Connected TV (CTV) viewership continues to rise, advertisers are increasingly reallocating budgets away from traditional linear TV and toward streaming platforms. It’s not just…
Read moreIn the post-cookie era of digital advertising, Connected TV (CTV) is emerging as one of the most privacy-resilient and performance-driven environments. As third-party cookies are phased out from browsers and regulatory pressure grows around data usage, advertisers are being forced…
Read moreAs Connected TV (CTV) continues to dominate the streaming landscape, advertisers are turning to artificial intelligence (AI) and machine learning to drive smarter, more effective campaigns. What was once a passive, one-size-fits-all medium is now a dynamic, data-driven platform where…
Read moreThe Rise of Cord-Cutters and CTV Adoption Rates (2024 Stats) The shift in consumer behavior from traditional linear television to Connected TV (CTV) has reached an inflection point. As of 2024, over 90 million U.S. households have officially “cut the…
Read moreThe Increasing Use of Programmatic Advertising for Video In recent years, programmatic advertising has become an increasingly popular way for brands and advertisers to buy and sell ad inventory. This trend is not limited to display ads, but is also…
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