Moving Beyond Clicks: Attention-Driven Advertising
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How it Works
PGAM Attention Metrics Engine
Adapting to a cookieless future with data-driven CTV targeting solutions.
Signals captured
viewability, time-in-view, scroll depth, hover duration, playback quartiles, mute/unmute, pause/skip, tab focus, device & environment context
Advanced Signals
Creative interaction, CTV completion rates, dwell time, ad-skipping behavior
Composite Attention Score
Weighted model → 0–100
Cluster audiences
Based on attention profiles for retargeting and curated buying
Advertiser benefits
Find real audiences: users who actively engage with ads
Unlock new curated audiences built on true attention
Retarget users who show intent through high attention scores
Increase ROI by eliminating wasted impressions
Drive stronger brand lift and performance vs. CTR-only campaigns
Case Studies
+32% brand recall
CPG: High-attention video
+28% Completion
Auto: CTV attention clusters
-18% CPA
Performance: Attention CPM vs CTR